Brand Tone of Voice that unlocks your business’s full potential
Give your business the distinct voice people want to listen to with our Brand Tone of Voice service
What you share and say about your business is key to your success. But how you say it is just as important. Getting the tone of your messages just right has the power to make you stand out against your competitors, develop emotional connections with people and, ultimately, influence your audience’s decisions. And that’s just what we do with our Brand Tone of Voice service
Using our strategic tone of voice expertise – developed over 20+ years working with the world’s biggest brand voices like Coca-Cola, Dove and Land Rover - we can develop a distinct brand voice for your business that becomes as valuable as your logo and content. A distinct brand voice people want to listen to.
What our Brand Tone of Voice clients say
‘Guys, the tone of voice is off the charts! It’s hilarious and so perfect for the brand. I don’t know any other company that has such a distinct voice as this. You’ve done a brilliant job.’
Laura Raffo, Storytime Tea
Here’s how we approach Tone of Voice so you get the results you want.
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We first spend time listening to what you want to achieve
When we work together, your business objectives and goals become ours. We’ll spend time understanding what you want to achieve with your Brand Tone of Voice, so we can make sure the final work unlocks your goals.
2.
Then we run our Brand Tone of Voice workshop with you
Our clients tell us they love this bit. We’ll hop on a relaxed call with you and, together, go through our Tone of Voice strategy workshop - packed with valuable questions and thought-starters that will help us build the vision for your business’s voice.
3.
It’s over to us to plan, build and write your Brand Tone of Voice
Here we take everything we discovered in the workshop and use our 20+ years of experience to do what we do best – building and shaping your distinct brand voice that will excite your audiences, unlock objectives, and be own-able to your business.
4.
With the first round of work ready, we’ll review it together
Grab yourself a coffee (or tea). It’s time to chat through the first round of work. Here you’ll get to share your initial thoughts on the Tone of Voice strategy and brand guidelines. We’ll then give you space to review it in your own time, at your own pace.
5.
We keep listening to you and refining the work for you
With your feedback in our back pocket, we’ll refine the tone of voice to meet your expectations – sharing each revised version with you as we go. When you’re happy, you can give it the seal of approval and we'll wrap everything up for you.
Frequently asked questions we hear from our Tone of Voice clients
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Tone of voice refers to the way a brand communicates its personality, values, and message to its audience. It's not just what you say but how you say it. The tone of voice shapes how your audience perceives your brand and is a highly valuable way of creating trust, loyalty, and emotional connection.
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We’ll develop and solidify your tone of voice, and then provide you with a complete Tone of Voice guidelines document that will include everything you and your team will need to write in your brand’s voice. Think of it as your brand bible – it will include your brand values, examples of your tone of voice, some do’s and don'ts recommendations, and tips & tricks to help anyone pick up the tone and write effectively for you.
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Firstly, we always make sure we work to a budget you’re comfortable with. With that in mind, we’ve completed Tone of Voice projects for a variety of business sizes that have ranged from £3,000 to £12,000. The cost of the project depends on several factors such as your budget, the scope, timings, and any specific requirements. Once we’ve chatted these through with you, we can provide you with an accurate estimate to meet your expectations.
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We highly recommend it as an essential piece of your brand. It helps to build a recognisable and relatable identity in your marketplace. Whether you're a small business, personal brand, or large organisation, a well-defined tone of voice helps you connect with your audience and stand out from competitors.
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Tomorrow? Experience has taught us that you may be feeling pressure to get things moving quickly. So let’s do exactly that for you. Essentially, once we’ve got the project scope and contract signed off, we can begin!
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Absolutely. It’s important to us that you always feel in control of the project. Whatever way works for you and your team, let’s do that.
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Of course! We offer a broad range of brand design and writing services, as well as retainer support. Let’s have a chat about what support you feel you need and we can take it from there.
What our Tone of Voice clients say
‘I’ve said it a thousand times but thank you for everything! You’ve made the whole process so easy for us and the final TOV is so spot on.’
Jennie Lovell, Sana Wellbeing