Client: Good-Loop

The Challenge 

Good-Loop is a wonderful advertising platform that turns advert views into charity donations. However, what isn’t so wonderful is how very few people trust advertising. So Good-Loop asked if we could be their design agency and help inject some trust into their brand, given they were doing a really good thing. It was our absolute pleasure.

The Solution 

A rebrand and communications strategy that told you straight from the off, “Hey! We’re one of the good guys”. We’ve defined their brand identity and built brand integrity that allows Good-Loop to stand proud as a modern tech company that balances purpose with profit.

Did we unlock potential? 

Yes. Good-Loop has raised over a whopping $7million for charity since we partnered with them. And we’re still there every step of the way making sure everything they put out in the world stays true to the Good-Loop brand and values.

Brand Identity

Product Design

Design & Marketing Support

Social Strategy

Copywriting

Event Design

Creative Direction

Brand Collateral Design

Good-Loop logo and branding elements with red circle containing initials and text slogans.
Good-Loop_AdsForCauses.gif
Good-Loop_Product.jpg
Logo with "Good-Loop Carbon Neutral Ads" on red background with leaf design.
Three smartphones displaying the Instagram profile and posts of Good-Loop, featuring content related to advertising, ethics, and social causes with colorful visuals on a yellow background.
Promotional flyers for Good-Loop featuring environmental initiatives and charity contributions through digital advertising. The content includes statistics, logos, and images of advertisements and a laptop screen. The design is colorful with red, green, and white elements.
Good-Loop_Impact.jpg
A white tote bag with red text listing slogans about positive advertising and the Good-Loop brand logo. A hand holds the bag in front of a red background.
Person reading an article on a tablet about green media and climate crisis, featuring an image of a person using a laptop.
Good-Loop impact report with introduction section and photos, highlighting initiatives and annual summary.
Illustrated chocolate bar wrapper with "Good-Loop Chocolate for Good" text, heart symbol, colorful nature motifs, and a QR code.
Image featuring pages from a brand guidelines document with illustrations, text layouts, color schemes, logos, and typography details for "Good Loop." The sections include "Who We Are," logo specifications, color palettes, and font usage instructions.
Illustration of a woman in a red dress sitting and reading against a large "Certified B Corporation" logo on a gold background with a blue sky and clouds.
Illustration of people on a train, using various electronic devices. Brand logos such as Metro, Rolling Stone, and BuzzFeed hover above each person. The background shows a window with greenery outside.
Collage of images and text from a report by Good-Loop titled 'Counting Carbon: How U.K. Marketers are Tackling Adland's Climate Crisis' dated August 2022. Includes charts, statistics, and maps related to carbon emissions reduction. Shows a landscape photo and mentions U.K. marketers' opinions on digital advertising's role in reducing emissions.

What Good-Loop think about working with us

‘Kireli Studio have helped us to create a powerful and enduring brand identity for Good-Loop. At the beginning of the process they invested time into understanding exactly what we wanted to communicate and helped us to articulate the key values at the heart of our our business. This approach as a design agency meant that our designs are rooted in our story and ooze our personality. Lots of people can design pretty pictures but Kireli’s real talent is in their ability to translate a concept into a robust visual language.’

Amy Williams, CEO of Good-Loop