Client: Liz Rae & Co

The Challenge 

Oh we do love Liz Rae. Liz specialises in giving LGBTQ+ couples a safe space to enjoy a totally bespoke ceremony that is all about them. And we were over the moon when Liz asked if we would become her branding agency to create a brand that represented inclusivity, uniqueness, and put people at the heart of what she does.

The Solution 

We created a brand identity and platform for Liz Rae Weddings that told couples exactly what they could expect with Liz – Making your moment, your moment. We then brought this unique offering to life by creating a wedding brand that didn’t look at all like a wedding brand. This was about standing out, celebrating difference and enjoying couples for who they really are.

Did we unlock potential?

Yes. In Liz’s own words: ‘Honestly, thanks to you guys, the branding is one of the main reasons we're just so busy this year.’

Brand Strategy

Brand Identity

Brand Messaging

Website Design

Logo of "Liz Rae & Co" with the tagline "Making Your Moment Your Moment" on a light blue background with yellow brush strokes.
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Blue book cover titled "The DIY: The Ultimate Rehearsal Guide" by Liz Rae & Co, featuring yellow abstract lines on a pink background.
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A wine bottle with a label reading 'LIZ RAE & Co Your Moment' against a light blue background.
Abstract black heart-shaped brushstroke on a yellow background.
Three colorful promotional graphics on a purple background. The first, with a green background, advertises "Liz Rae & Co Baby Blessings" and mentions "Modern baby blessings for the modern couple." The second, on a yellow background, is titled "5 Reasons Why You Shouldn't Elope" with a note about an elopement company blog. The third, with a light blue background, offers "The Quick Guide to Creating a Unique Unity Ceremony" with a question about uniqueness and a reference to a blog post.
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A colorful congratulations card with artistic wave designs, placed on a green surface with a yellow envelope partially visible underneath.
Person using a laptop displaying a wedding website, featuring a same-sex couple holding hands, with options for booking ceremonies and personalized vows.

Image Credit - The couple happily married by Liz is shot by Heidi M. Garridois